National campaign

Developed tools for conducting national campaign

The produced tools contain separate mechanisms, models, guidelines and innovative ways, in order to have a successful national awareness campaign for reducing discrimination of the people with mental problems and their inequalities by raising public awareness in the country. The developed instruments contribute to the realization of public exchange practices to combat stigma against people with mental illness. The tools were developed among with Norwegian partner “Hvite Orn Norge” and youth partner organization “Youth for responsible civic activity” / YRCA /. The development of the tools took place in exchange in Oslo, where experts met with the experiences of the partner “Hvite Orn Norge” and other independent Norwegian experts on the project.

The prepared tools:

Tools for relatives and friends of people with mental problems
The tool meets the basic issues that are facing family and friends of people with mental illness. It also answers questions about current concerns, myths and prejudices and provides guidance for assistance in times of a crisis relapse. The tool includes guidelines for recommended reactions in case of unusual behavior by relatives of persons with mental problems, suicidal risks and opportunities to support the relatives.

Tools for the media
The developed tool is suitable for the created manual for the publication of media reports. The guide is aimed at journalists, producers and writers that reflect and draw personal stories, related to mental health and people with mental problems.
Creating a Network – tools for groups, organizations and stakeholders
The developed tool contains recommendations, techniques, approaches and technologies to build and maintain a network of stakeholders. Stakeholders could be NGOs, volunteers, public servants, people with mental health problems, their relatives, employers, adolescents, and representatives of minority communities. The tool is based on removing stigma towards people with mental illness. It refers to which initiatives to take on changing public attitudes, protecting the rights and supporting people with mental disorders.

Toolkit for making campaigns and events
The tool helps the planning of events that have the ability to change the way society thinks and treats people with mental health problems. The developed tool provides guidance to formulate messages and development of information materials, advertisements, and media panels. It also includes mechanisms for investigation and evaluation of the efficiency of the campaign.

Tool for attracting young people and volunteers
The tool is aimed at young volunteers, including young people with mental illness, as well as representatives of the Roma and refugee communities. By the created tools young people are involved as volunteers in anti-stigma campaigns in schools, youth medias and universities. The instrument provides mechanisms to provoke young people to talk about mental health, participate in discussions, create blogs and social networks, support video channels on the subject of mental health.

Toolkits to involve employers
Instrument involvement of employers is built, based on Norwegian national strategic plan for mental health and employment. The plan aims to prevent health of people with mental health problems should not be dismissed from employment and reduce barriers to recruitment by employers. The tool helps to create a workable plan for Bulgaria in which employers take social commitment. By different instruments employers will adopt measures for anti-stigma activities in the workplace.

Approaches for changing attitudes in the Roma and minority communities
To change attitudes in Roma minority communities there had been developed tools for campaigns and strong messages, meetings, and helping people with mental illness in the Roma and refugee community .The tools conform to the cultural specifics in terms of the stigmas and barriers when it comes to the mental health of members of these communities.

Photos: Exchange in Oslo – Norway, Learning the experiences and practices of partner “Hvite Orn Norge” and the independent Norwegian experts on the project.

 

info1

info1

info1

info1

info1

info1

info1

info1

Go to Top